The instantly recognisable image is not just a wonderful shot of Stonehenge - near where I grew up - it’s also the very first piece of content licensed through The Copyright Hub. A licence I bought this morning at the Digital Catapult.
The image was licensed from the 4Corners picture library, one of the first pioneers using The Copyright Hub to simplify licensing and make it work in the way the internet works. Until now it has been all but impossible to use some content due to the complexity of the licensing process but all it took today was a couple of clicks, directly from the search results where I found the picture, instead of hours of research, phone calls, emails and paperwork.
Working with the Digital Catapult they have created technology which promises to transform the way copyright works in digital environments, across the world. In doing so, they will unlock a treasure trove of content and ensure fair returns for rights holders.
The Government is committed to making the UK the best place in Europe to innovate and grow a business and that is what the Digital Catapult is helping to do – acting as a catalyst for growth in promising markets where the UK is leading the world. Congratulations to the catapult for their innovative partnership with the Copyright Hub
The Copyright Hub was born from the recommendations of the Hargreaves Review of IP and has developed as a unique collaboration between the creative industries in the UK. The Government strongly supports it.
With nearly 100 Copyright Hub applications in the pipeline and the first one now launched The Copyright Hub is set to be a great British success story with a global impact. If you haven’t already please look at their newly launched website for supporters.
Follow the Intellectual Property Minister, Baroness Neville-Rolfe on Twitter.