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User research

One IPO Transformation: first glimpse of our simplified search service

Posted by: , Posted on: - Categories: Design, Digital, Innovation, IPO, Patents, Trade marks, Transformation, User research
Decorative image to represent the transformation project including a clock, tools, the IPO office, people giving feedback

With less than one year until we start piloting the ‘One IPO’ service for patents customers, Lucy Mills, Project Lead, tells us about the new search service, with new tools to search and analyse IP.

One IPO Transformation: first glimpse of the new patent application service

Posted by: , Posted on: - Categories: Digital, Patents, Transformation, User research
Transformation branding

It’s just over a year since we launched our ground-breaking, five-year ‘One IPO’ Transformation programme – a complete modernisation of our IP rights services. Emma Ford, Project Lead, brings us a preview of our new patent application service.

One IPO Transformation update – how IP attorneys and IP rights owners help shape our future

Posted by: , Posted on: - Categories: Transformation, User research
Image branding for IPO Transformation

As the first of our new services enter testing stage, we talk to Deputy CEO David Holdsworth about why feedback from IP rights holders, IP professionals and their clients is vital to transforming how our customers interact with IPO.