We all love a sequel: Led Zeppelin II, Super Mario Bros, Aliens, The Empire Strikes Back and...British IP Day.
Eddy has been involved in the world of intellectual property for almost 20 years. He joined the Alliance as Director General in 2014 and his role involves working to drive policy across a range of IP related issues to ensure there is a legislative regime which enables the value and contribution of IP rights to be fully realised.
The Alliance for Intellectual Property represents 24 trade associations from across the creative, branded and design sectors with a collective interest in ensuring that IP rights are valued in the UK.
I have spent nearly 20 years working in and for businesses that create intellectual property. In that time I have come up against every justification for purchasing counterfeit goods.