What value do celebrity endorsements have?
Sporting celebrities are big business by anyone’s standards. What sort of rights arise when you have celebrity endorsements on a brand?
Liz Ward
Liz is the Principal at Virtuoso Legal, a practice she set up to deal with the specialist requirements of companies for Intellectual Property and Information Technology legal advice. Liz is recommended by clients as being thorough, approachable and commercial.
Liz has built up an enviable reputation due to her exceptional ability as a knowledgeable litigator, and has been especially praised for her commercial awareness. An expert in the healthcare and technology sectors, Liz has advised all manner of clients in commercialising their IP assets, and her practice has set the gold standard in carrying out company IP audits.
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