IP-protected, gender-inclusive underwear? That’s Wilde!

Posted by: Imogen Percival, Posted on: 30 June 2021 - Categories: Business, Copyright, Design, Inclusion and diversity, Innovation, Trade marks

Dundee-based designer, Deborah, creates bespoke pants for everyone from your youngest cousin to your grandad, selling clothes from sizes XXS to 6XL. Her business, Wilde Mode, creates underwear and accessories for everyone, ensuring her products are sustainable, sensory-friendly, vegan and cruelty-free as well as gender and size inclusive. She protects her designs from copycat products using intellectual property rights. 

We spoke to Deborah about how she’s championing inclusivity and why it’s so important to her as a business owner.