Brand spotting
Next time you go for a weekend break, or a Sunday drive, visit the places that really make Britain great: its landscape of brands.
Trade marks
Trade marks are signs that distinguish the goods or services of one business from those offered by their competitors. Trade marks have to be renewed every 10 years but can last forever.
The power of the 'M dot' - the Ironman triathlon brand
03:50am the alarm sounds for what is a long day ahead of me. The next thing I know I’m treading water in the reservoir waiting for the sound of the horn.
Blizzard
I am a bit of a car buff. Not an expert. I am not interested whether the car has a V6 or intercoolers etc, but I like it to look sporty and have a reasonable turn of speed.
Champagne or sparkling wine? Geographic Indications in China
‘Champagne’, ‘Bordeaux’, ’Parma Ham’, ‘Parmesan’. Each of these products, associated with certain regions, are renowned and trusted for their nature, quality and authenticity.
Tour de France: pedalling brands
What brings caffeine shampoo, floor tiling and cutting edge kitchen extractor systems together this July? The answer is the biggest, free sporting event in the world: the Tour de France.
Despicable IP
All parents will know the pain and trauma of hearing the Peppa Pig theme tune for the 12th time in a morning. Or watching Disney's Frozen on repeat, just for a 'Let it go' sing-along.
Band or Brand?
It is Glastonbury Festival time again kids. We all have our favourite bands and artists. But are we buying into the band, the music or the brand?
Anyone for tennis? Serving the Wimbledon brand
As I watch my kids look for their lost tennis ball in the hedge, I am suddenly reminded that it will soon be time for Wimbledon.
You can’t patent a name
It’s quite disappointing when reading an article in the press that I see “Mr X has applied to patent his name” or “last year 3000 inventions were copyrighted in the UK”.
Shopping with mother: 100 years of Ladybird books
‘A is for armoured train’ is the first sentence in the first ever Ladybird book. It was published 100 years ago.
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