Going viral is every entrepreneur’s dream… until it isn’t. Just ask My Salah Mat founder Kamal Ali, the world’s first interactive prayer mat for children.
What brings caffeine shampoo, floor tiling and cutting edge kitchen extractor systems together this July? The answer is the biggest, free sporting event in the world: the Tour de France.
All parents will know the pain and trauma of hearing the Peppa Pig theme tune for the 12th time in a morning. Or watching Disney's Frozen on repeat, just for a 'Let it go' sing-along.
A fortnight ago our blog looked at all the branding associated with the Wimbledon tennis extravaganza. But, it’s not just trade marks that get a look in when it comes to sporting events.
For the last few months I have been poring over and collating the IPOs data and am pleased to announce that the result of that work is Facts and figures: 2013 and 2014.
China’s intellectual property (IP) landscape is changing rapidly. In my role as Director of International Policy at the IPO I have watched these changes first hand.
It is Glastonbury Festival time again kids. We all have our favourite bands and artists. But are we buying into the band, the music or the brand?
As I watch my kids look for their lost tennis ball in the hedge, I am suddenly reminded that it will soon be time for Wimbledon.
I have an old car, a 1993 MX5 to be precise. I only use it in the summer months, when I can drop the hood and feel the wind in my hair (yes I still have some hair).
Unilever CEO Paul Polman famously said, when confronted with the statistic that half the people in the world have lost trust with big business, “we have an issue”. Trust is at the heart of Polman’s message.
It’s quite disappointing when reading an article in the press that I see “Mr X has applied to patent his name” or “last year 3000 inventions were copyrighted in the UK”.
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