How trade marks and licensing protect the Olympic and Paralympic brand 

Posted by: , Posted on: - Categories: Licensing, Trade marks
An image of the Olympic Rings and Paralympic Agitos in front of the dolomites at the Milano Cortina Winter games

From the Olympic rings to official mascots and merchandise, trade marks and licensing play a critical role in protecting the Olympic and Paralympic brand. Drawing on first‑hand experience at the Milano Cortina 2026 Winter Games, this blog explores how IP underpins one of the world’s most valuable global brands and what businesses can learn from …