Did you know, the brand licensing industry was worth $280.3 billion in 2018? David Born, owner of licensing agency Born Licensing and star of our most recent podcast talks to us about working in the industry.
David Born is the owner of London based licensing firm Born Licensing. Until recently the company’s sole focus was on negotiating rights to license characters and clips from well-known entertainment brands for advertising and marketing campaigns. Recently Born Licensing has branched out into licensing within the consumer products space with a focus on innovative IP and products. David was previously the Head of FMCG & Promotions EMEA at Cartoon Network and Manager of FMCG & Promotions at Warner Bros. Australia.
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Intellectual Property Office blog
A blog on the work of the Intellectual Property Office (IPO). Contributors are IPO staff and invited industry experts from the world of IP.