Prototypes: who needs them?
By definition, prototype means it is an early stage representation of a final product or thing. They can be essential but also disproportionately costly, fragile and can often be done without.
Champagne or sparkling wine? Geographic Indications in China
‘Champagne’, ‘Bordeaux’, ’Parma Ham’, ‘Parmesan’. Each of these products, associated with certain regions, are renowned and trusted for their nature, quality and authenticity.
It’s a wrap!
We had a new roll of Bubble Wrap delivered yesterday. The boss said “pop it in the corner”. Took me five hours!
New Designers: a visit by an old(er) designer
New Designers is an annual event held in London, in fact this year the event celebrated 30 years.
Tour de France: pedalling brands
What brings caffeine shampoo, floor tiling and cutting edge kitchen extractor systems together this July? The answer is the biggest, free sporting event in the world: the Tour de France.
Despicable IP
All parents will know the pain and trauma of hearing the Peppa Pig theme tune for the 12th time in a morning. Or watching Disney's Frozen on repeat, just for a 'Let it go' sing-along.
Second serve: tennis inventions
A fortnight ago our blog looked at all the branding associated with the Wimbledon tennis extravaganza. But, it’s not just trade marks that get a look in when it comes to sporting events.
Facts and figures 2013 and 2014: the IPO’s latest year in numbers
For the last few months I have been poring over and collating the IPOs data and am pleased to announce that the result of that work is Facts and figures: 2013 and 2014.
UK-China IP Cooperation
China’s intellectual property (IP) landscape is changing rapidly. In my role as Director of International Policy at the IPO I have watched these changes first hand.
Band or Brand?
It is Glastonbury Festival time again kids. We all have our favourite bands and artists. But are we buying into the band, the music or the brand?
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