Love it or hate it, Love Island has become one of the UK’s most watched shows, with 5.9 million viewers in 2020. This year, “the most commercialised show on British television” allegedly netted more than £12 million in revenues. Find out how much of the show's spin-off success is based on brands commercialising their intellectual property.
It’s that time of year again where we queue up in the cold hoping to get a seat at the front. We’re anxious about the next hour ahead and hoping that nothing will go wrong. Yes, it’s the school nativity …
Did you know, the brand licensing industry was worth $280.3 billion in 2018? David Born, owner of licensing agency Born Licensing and star of our most recent podcast talks to us about working in the industry.
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