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Licensing

IP matters...to Love Island

Posted by: , Posted on: - Categories: Business, Copyright, Licensing, Trade marks

Love it or hate it, Love Island has become one of the UK’s most watched shows, with 5.9 million viewers in 2020. This year, “the most commercialised show on British television” allegedly netted more than £12 million in revenues. Find out how much of the show's spin-off success is based on brands commercialising their intellectual property.