Protecting your trade mark: a business owner’s story

Laura Tenison MBE is the founder and managing director of baby clothing retailer JoJo Maman Bébe.
Trade marks are signs that distinguish the goods or services of one business from those offered by their competitors. Trade marks have to be renewed every 10 years but can last forever.
Laura Tenison MBE is the founder and managing director of baby clothing retailer JoJo Maman Bébe.
...copyright law. Copyright is a property right that resides in specific artistic works. Copyright law cannot protect ideas for shows. This is because IP law balances the interests of all...
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