Counterfeiting is a threat. Not just to consumers who have been sold defective or dangerous goods. It challenges industries and entire economies.
It is important that IP owners are able to enforce their rights and resolve disputes as quickly and cheaply as possible.
Imagine the problems that Father Christmas would face if he was in possession of counterfeit goods.. it would look a bit like the following scenario.
Just imagine this scenario. You're the proud owner of a family shop.